To keep itself in the position of industry leader, Google is always looking for the next great thing. First, when it comes to the inbox arms race between Gmail and its competitors, the old adage of “if it ain’t broke, don’t fix it” doesn’t really apply. So why is Google messing with what most would describe to be a pretty good thing? The best answer to this is two-fold. Additionally, Google is also testing a new pinning tool, giving users a way to keep important messages, like time sensitive offers from your brand, at the top of the inbox with recently received emails. Aside from the ability to hold off messages for later, enhanced sorting features, like new tabs covering travel, finance, and recent purchases, are also currently in the works. However, it’s important to note that it is just one of a slew of new features the tech giant is testing as it prepares yet another revamp of its email services. On its own, the Snooze Button is a clever tool that adds a new layer of inbox functionality to the Gmail graphic user interface. No matter how long the user sets the “snooze” feature to hold the message – early reports claim that the duration of the feature can span from hours to weeks – once the allotted time limit ends, the message moves from an inactive status back to the top of the inbox with the other new entries. Instead of facing a decision on whether or not to read the email immediately, dump it in the virtual trash bin, or lose it beneath a tide of incoming messages, users can use this theoretical addition to the inbox interface to act on this item at a later date.
To put it plainly, Google wants users to be able to use the Snooze Button as a way to check back in with messages at a later date. What Exactly Would a Snooze Button Do?įirst off, let’s explain exactly what this new feature in the Gmail inbox might do. If you rely on reaching out via email to spread your message about products, services, and deals, you’ll want to take a few minutes a learn a little more about Gmail’s “Snooze Button” and what it might mean for your brand moving forward. While it might seem like a bit of a stretch, Google, ever the innovator in the digital world, potentially has plans to port this concept into your audience members’ inbox in the near future.
Even though you know better, hitting that snooze button and trying to sneak in a few extra minutes before facing the day sure does feel good.
Sometimes, the morning seems to come just a little too early for your taste.
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